1. Display cabinet design must consider regional factors
The regional factors that must be considered in the display cabinet design process mainly refer to the shape and size of the display cabinet and how the positions of its various parts are arranged. The first impression these features create on people is the primary factor to consider in display cabinet design.
Of course, regional factors also include the fit between the display cabinet and its placement location, as well as the coordination between the cabinet's colors and the lingerie product series, the placement location, the lighting, and other aspects. This is consistent with the principles of color science: the color scheme should help make the combination of various colors more harmonious, and the visual impression to give users should be determined primarily by the product positioning — dignified? modern? fashionable? new-generation? or some other positioning — which in turn guides the color scheme of the display cabinet design. Specifically, the coordination between the product and the display cabinet should feel logical to people, rather than showing a large disconnect between the two; otherwise, consumers will find it hard to remember your product among the overwhelming stream of information in the store.
2. Display cabinet design must consider aesthetic factors
Secondly, human aesthetic perception must be considered. This is mainly reflected in the balance and stability of the relative positions of the display cabinet's own parts and of the cabinet relative to its placement location. Only with excellent stability and balance can the message the brand wants to express be conveyed to consumers more effectively. The sense of wholeness comes in many varieties, such as relaxed and pleasant, or elegant and dignified.
Therefore, in the display cabinet design process, attention should be paid to the coordination among the store, the brand, the products, and the users, and the design should be carried out from the perspectives of point, line, and plane, using an innovation-driven mechanism to produce creative display cabinets that help brand owners stand out in the store.
After solving these relatively difficult problems, display cabinet design must also strive for perfection in the details. For example, the practicality of the display cabinet must be addressed, so that brand promoters can operate it easily and consumers can see and access product information with ease; for example, the environmental friendliness of the display cabinet must be addressed — as it is in direct contact with large flows of people in the store, its eco-friendliness must be ensured; and for example, the display arrangement of merchandise, which will be covered separately as another key point.
3. Display cabinet design must consider merchandising factors
Brands are not only the objects of merchandising and sales; these products are also integrated into the store atmosphere and play an indispensable role in it. The display layout of merchandise not only presents static information in the store, but also, to a large extent, converts into dynamic visual information that influences consumer purchasing behavior. Therefore, display cabinet design should be integrated with product merchandising, so that the display cabinet and the product arrangement together exude the selling appeal of the products — a successful product display and the display cabinet itself are also a "static salesperson".
When designing display cabinets on the premise of a good grasp of merchandising information, the principle is:
Merchandise should be classified into key promotional items and key recommended items, and categorized into high-end, mid-range, and low-end products. The display should follow a clearly primary-versus-secondary principle: key products should be given prominent positions and a strong visual impact.
Only by fully considering the above issues, communicating well, and proceeding step by step with display cabinet design can excellent products be produced.
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